Building a new website for your business in Brisbane? Don’t miss the opportunity to integrate local SEO from the ground up. At Outsource2us, a trusted Marketing Agency Brisbane businesses rely on, we help business owners like you attract more local customers by ensuring your website ranks well in local search results.
According to the Yellow Social Media Report, 74% of Australians use search engines to find local businesses. That means if your website isn’t optimised for local SEO, you’re missing out on valuable leads.
Here’s how to make local SEO a key part of your website development process:
Optimise for Location-Based Keywords
Start by identifying search terms that include your suburb or city, like “plumber Brisbane” or “café in New Farm”. Use these keywords in your page titles, meta descriptions, H1 headings, and throughout your content. Be specific, searchers often include their suburb or area in queries. Integrating these terms strategically is a core part of our Digital Marketing services.
Create a Dedicated Contact Page
Ensure your website has a contact page with your full business name, physical address, phone number, and an embedded Google Map. Use schema markup to highlight this information for search engines, helping your business appear in local map listings.
Leverage Local Content
Adding location-relevant blog posts or service pages helps Google understand where your business operates. For example, “5 Tips for Choosing a Builder in Brisbane Northside” can attract local traffic and build authority in your area.
Mobile and Speed Optimisation
Over 60% of local searches in Australia are done on mobile. A fast, mobile-friendly site ensures users stay longer and are more likely to convert. Google also considers page speed and mobile usability as ranking factors.
Set Up and Link Google Business Profile
During your build, claim and optimise your Google Business Profile. Make sure your site links to it, and encourage reviews from happy local customers. Consistency between your website and GBP details builds trust and search credibility.
Integrating local SEO from the start gives your business a solid foundation for online growth. It’s not just about ranking higher, it’s about being visible to the customers who matter most.
At Outsource2us, a full-service Marketing Agency Brisbane businesses trust, we specialise in building SEO-friendly websites that support your local visibility and broader Digital Marketing goals.
