Outsource2Us discusses where marketing is headed with AI in 2024.
2023 was a pivot year for the marketing world, with the introduction of ChatGPT and a myriad of other artificial intelligence (AI) platforms. Even if you’re not familiar with these platforms, you’d probably be surprised by how much AI is used behind the scenes of your existing marketing platforms!
If you’ve dipped your toes into using this technology, you may be overwhelmed by the vast possibilities, and be wondering how you can best utilise it to boost your business moving forward. We believe that moving into 2024, AI will be at the forefront of marketing, in a number of different ways. Here are some ways we think that AI will continue to change the marketing landscape in the New Year.
Digital Marketing
In 2024, we believe that AI will revolutionise the digital marketing space. This will include further enhancing data analytics, honing in on customer targeting and personalising advertising content. AI-powered algorithms (some of which you may already be familiar with, such as Google Ads and Facebook’s Meta) can now analyse vast amounts of data to identify trends, behaviours and preferences. This will allow businesses to make more data-driven decisions when it comes to their digital marketing and make optimising campaign strategies much faster.
Even further, AI-driven advertising will automate the purchasing, placement and optimisation of ads in real-time, ensuring more efficient budget allocation and maximising ROI. This technology is always improving, so we’re excited to see where this leads as we progress through the year.
Task Automation
As with any facet of a business, we understand (and have experienced first-hand) that marketing sometimes incorporates some mundane, time-consuming and repetitive tasks. Good news though – 2024 will be the year to spend less time on routine tasks and more on exciting marketing initiatives, thanks to AI.
Repetitive tasks, such as writing social media post copy, SEO-focused articles, or creating email marketing segmentation, can be completed quickly and easily via the use of AI. Gone are the days of manual content drafting and customisation! But it is important to read the content that is generated, make sure it makes sense for your audience, and tweak it to ensure it expresses things using your own tone of voice. You can teach the AI to adopt your tone of voice over time also.
Additionally, AI can now be used to automate social media scheduling and posting by analysing and recommending optimal times and platforms for engagement, effectively eliminating the guesswork related to this task.
Personalisation at Scale
This year, AI will significantly reshape customer personalisation when it comes to developing marketing strategies.
You are now able to analyse vast amounts of your customer data in real-time, thanks to AI technology such as chatbots and virtual assistants, allowing for hyper-personalised product recommendations – offering more sophisticated and context-aware conversations, resulting in increased engagement and satisfaction and ultimately more sales.
The intel that these platforms collect can then also then be compiled and used to further optimise your existing marketing strategy to generate more leads from the type of customers you want to sell to.
At Outsource2Us, we manage a number of AI-based chat bots and have seen first-hand the way this technology can help us successfully market our client’s products to their customers.
In summary, it’s important to understand and potentially take advantage of this new age of technology and AI capabilities within your business’s marketing practices, don’t be left behind. With some education on how to use this technology effectively, and some practise, you can boost your marketing efforts and cut down the time spent on mundane everyday tasks.
If you’re ready to delve into the world of AI, Outsource2Us is here to help! Call us on 07 3257 2027 or email us at info@outsourcetous.com.au to speak to a marketing expert.
