How to Get The Most Out of Your Online Presence
So you’ve got yourself a website, you’ve jumped on the social media bandwagon, but no one’s actually engaging with your page. Sound familiar?Having an online presence is crucial in today’s business landscape, but it’s not as simple as just setting up a website and sitting idle.
To help you get the most out of your online presence we’ve put together our golden rules of engagement.
Be Active on Social Media
There’s no use in having a Facebook page if you’re only posting once every blue moon. Keep your audience engaged and interested by offering fresh relevant content on a regular basis; and by regular we mean minimum three times a week.
If you’re finding it hard to find the time to update your social media, try dedicating one day a month to create a social media calendar and then schedule these post for the coming month. Hootsuite is a great platform that let’s you manage all your social media accounts in one place and will automatically post your scheduled content.
Be More Than Just a Salesman
Go beyond just selling your products and/or services, by offering your audience extra value. Try running competitions, posting behind the scenes photos, sharing updates on industry news, putting together your own e-guide, or posting interesting articles and/or links.
Don’t Forget to Update Your Website
It’s easy to get carried away updating your social media accounts while your website sits in the background getting stale. Update the content of your website regularly, whether it’s weekly blogs, specials, new products or services, or special features – give people a reason to keep coming back!
Get Your Name Out There
Build your audience by having a blurb and link to your website listing pages, online directories and community pages. There are plenty of platforms for those in retail and hospitality, including True Local, TripAdvisor, The Urban List, Concrete Playground, and MenuLog to name just a few.
Keep your eye on PR platforms like Source Bottle for media call outs and promotional opportunities which help you to engage with your audience through all mediums.
Be an Active Participant
Engaging yourself with others is a great way to get your page seen, and to find inspiration and tips. Follow those who you admire or inspire you, and big corporate brands who often have a whole team of people managing their online presence. Following those who you’ve previously done business with is also a great way to strengthen relationships.
Keep your eye on local community pages, and join in on discussions when relevant. It will position your company as friendly and approachable, and will drive engagement.
Check Your SEO
All of the above tips are great ways of increasing your search engine optimisation (SEO) which help people find your website. There are plenty of web developers who offer this service, but make sure they are creditable agencies who keep you in loop and don’t promise you the world. Be wary of those who say they can get you onto page 1 within days – you need a comprehensive SEO strategy that should be constantly tweaked and fine-tuned by you and your supplier as a team. Read more about the current digital trends.