Welcome to the Marketing Mix.
Today’s topic: Email Marketing
Is email marketing a part of your top-level strategy to drive business growth? It should be! In today’s issue, here are five types of essential emails you should be sending to your subscribers, customers and prospects to foster engagement, build relationships and drive ROI.
A welcome email.
Send a warm welcome message to new subscribers or customers. Introduce your brand, set expectations, and provide them with a special offer or incentive to make their first purchase/enquiry. For example, offer customers a free consultation to get in touch. Even consider automating this.
Customer testimonials and case study emails.
Showcase success stories and positive customer feedback. These emails provide practical evidence and demonstrate how your products or services have benefited others. Ensure you use stats to prove ROI.
Educational content emails.
Share valuable content such as blog posts, articles, how-to guides, or videos related to your industry. This positions your brand as an authority and helps build trust with your audience. It’s also a great way to break up sales emails and provide that next level of value to your customers.
Survey and feedback emails.
Engage your customers by seeking their opinions and feedback. This helps you better understand their needs and improve your products or services. It’s also a great way to reach out to past, unsatisfied customers and re-build the relationship.
Re-engagement emails.
Reach out to inactive subscribers or customers with offers, updates, or content that could reignite their interest and encourage them to re-engage with your brand. This could include a brand video or meet the team email to showcase your capabilities.
