Welcome to the Marketing Mix.
Today’s topic: Marketing Trends
The marketing world is evolving fast, and 2025 offers exciting opportunities for your business. From big brands embracing TikTok to smarter content repurposing, sticking to old strategies won’t cut it. Ready to stay ahead of the competition? These five trends will set you up for success.
More Conventional Brands Embracing TikTok
TikTok is no longer just for Gen Z. Brands across industries like healthcare, automotive, and finance are harnessing its unmatched organic reach. To succeed, create authentic, relatable content – viral challenges, behind-the-scenes, and user-generated posts. TikTok is essential for staying relevant in 2025.
Long-Form Content Repurposed for Short-Form Channels
Long-form blogs, podcasts, and webinars are being turned into bite-sized videos for TikTok, Instagram, and LinkedIn. This boosts ROI and keeps the audience’s attention. Plan content for easy repurposing using tools like CapCut or VideoLeap.
AI-Driven Personalisation
AI makes hyper-personalised marketing easier by segmenting audiences and delivering tailored messages. In 2025, AI will help brands create seamless, individualised experiences that boost engagement and conversions.
Sustainability as a Core Marketing Message
Consumers expect eco-friendly brands. Sustainability is now a core value, not just a trend. Brands showcasing green practices and certifications will build trust and loyalty, connecting with conscious consumers and standing out.
Community-Driven Marketing
People trust people, not ads. In 2025, brands will focus on building authentic communities through platforms like Facebook Groups, Discord, and forums to foster loyalty and turn customers into advocates.
