Welcome to the Marketing Mix.
Today’s topic: Marketing Managers
As a business owner, your marketing manager plays a crucial role in driving your company’s growth and success. In today’s issue, we share five questions you NEED to be asking your marketing manager.
What are our KPIs and how are we tracking them?
Understanding the Key Performance Indicators (KPIs) and tracking their progress is essential for aligning marketing efforts with overall business goals. By knowing the KPIs, you can assess whether your marketing strategies are effective and whether they contribute to the company’s success.
Where do we get the most leads from and why?
Inquiring about the sources of leads and their effectiveness provides valuable insights into the marketing channels that are driving the most conversions. This information helps in optimising marketing efforts, allocating budgets wisely, and focusing on strategies that generate the most leads.
What is the most effective social media platform for our business? Should we even be on social media?
Knowing which social media platforms, or any for that matter, are the most effective for your business allows you to concentrate resources where they can yield the best results.
How do we ensure that we convert the maximum number of leads from our marketing efforts?
Converting leads into customers is a critical aspect of marketing. By asking about strategies to maximise lead conversion, you can identify potential areas for improvement in your marketing funnel, landing pages, and customer journey. This information can lead to more efficient lead nurturing and customer acquisition processes.
Is AI and ChatGPT making your job easier? Do you have more capacity because of it?
If you can identify where AI can further streamline processes and tasks, this means your marketing manager can focus on strategic decision-making and creative aspects of marketing.
