Welcome to the Marketing Mix.
Today’s topic: Customer Reviews
This week is National Customer Service Week so let’s talk about enhancing your online reputation with customer reviews. In this issue, we share five ways to get more customer reviews and increase your online reputation.
Incentivise reviews.
Offering discounts on their next purchase, loyalty points that accumulate for future rewards, or even small gifts with their next order can motivate customers to take the time to share their thoughts and experiences.
Optimise the review process.
Utilise customer feedback surveys or implement a straightforward online form that’s easily accessible through your website or email. Keep the questions concise and specific to make it convenient for customers to share their thoughts.
Request feedback after positive experiences.
Timing and context matter when requesting feedback. Reach out to customers after a positive interaction or purchase and kindly ask them to share their experience through a review.
Engage with user-generated content.
Encourage customers to share their experiences by creating a community or forum where they can post reviews, images, or videos related to your products or services.
Show gratitude for reviews.
Express appreciation to customers who leave reviews, either through a personalised thank-you message, a shoutout on social media, or a loyalty reward to foster a culture of gratitude.
