In our modern society, Instagram is widely acknowledged as an extremely convenient social media outlet for various business organisations to connect with other businesses and consumer customers on a newer level.
Social media outlets allow a way of keeping prospective and current clients up to date with the different aspects of the company. As well as, provide a platform for listening and networking, and generally encourages communication from companies to customers, their staff and competitors.
A company who knows it customers well, can offer incentives at the right moment to convert a sale.
As we head towards the end of 2015 it is important to take time out to review your marketing results for 2015 in readiness to fine tune your marketing strategy for 2015. Just giving yourself some time out from the workplace and asking yourself some pertinent questions can really provide some clarity moving forward. Here are some relevant question which need to be asked…
We asked our website guru, Mark Tull what the five must have features of a great online store should be to help shoppers find what they want this Christmas. Does your online store tick all the boxes?
Social Media has changed the way in which businesses communicate with their consumers. It’s a valuable tool for building relationships with your customers and improving your brand awareness.
We are bombarded with opportunities to advertise our businesses, and places to do it, or mediums to operate in, just get more complex.
Marketing brands online through banner advertising, although much easier to track, has in the past been very difficult to target to specific prospective consumers in ‘buying mode’.
However, marketing brands through banner advertising in 2011, has become more much more effective and delivers more value for money. The new ways of banner advertising use advanced targeting and optimization techniques that target your brand message to potential customers where they are at their most receptive and hence more likely to take action.
Understanding The Behaviour of Online Shoppers Online consumer behavior is often described as the study of trends, including the influence of online advertising, consumer willingness to click on links, the prevalence of comparison-shopping, and how this differs from a customer in a physical store.