Direct marketing is about going straight to the individual, rather than trying to reach them through third-party mediums like billboards or newspapers. But why should you do it, how do you do it and how do you do it well?
Make sure that 2016 is off to a strong start by reviewing your marketing results from 2015. This will help fine-tune your marketing strategy for this year. Sitting down and asking yourself some pertinent questions can really provide some clarity moving forwards.
A great brand can set your company apart, give you a competitive advantage and encourage loyalty for your customers and staff. But its not just about the logo
Naming or re-naming a business or product can be thrilling or terrifying or both. There’s a lot at stake, from legal ramifications right through to the future sale price of your business.
Often when people hear you say I’m a marketing intern they often associated the title ‘intern’ with the old school meaning of fetching complicated coffee orders and picking up your bosses dry cleaning. Let me walk you through my day in the office before you judge too quickly, but first a little bit about me.
Finding new and innovate ways to reach target markets are a constant challenge for any business and these days many traditional approaches (print advertising, radio, direct mail) are overlooked for their newer, cheaper and more technology driven cousin – digital marketing.
On 4 September, I was given the opportunity to attend the Sex, Drugs & Helvetica Graphic Design Conference at the Brisbane Convention Centre.
Market research is a systematic, objective collection and analysis of data about your target market, products and/or services, and your competitive environment. The information collected will help you as a business better understand your customers, your market positioning and guide you in making future strategic decisions.
Your customer now controls your channels to market, they decide how they want to be communicated with and where they want to meet you, whether it be online, in-store, in print or outdoor etc. We, as business owners and brand custodians, have no choice but to ‘play in their sandpit’.