White Label Google Ads Management
Keep the client. Add the campaign team.
Offer Google Ads with people who can manage the work behind your agency’s brand.
We support agencies with campaign planning, setup, ongoing management and reporting. You lead the client relationship and approve the direction. We work within the agreed scope, budget and account access.
Bring us in for an existing account or a new campaign. We’ll review the starting point and the work needed before agreeing how delivery will run.
Part of our white label marketing services for agencies across Australia and New Zealand.
Support across the campaign.
A paid search account depends on more than its ads. We work through targeting, tracking and the landing page so the delivery plan covers the important dependencies.
Account & campaign review
Review the account structure, search terms, targeting and available conversion data. Identify issues and opportunities before committing to a plan.
Campaign planning & setup
Build campaigns around the client’s services, audience and agreed budget. Set out the structure, targeting and approval points before launch.
Keywords & ad copy
Research relevant searches, develop ad copy and manage negative keywords. Keep the message aligned with what the client actually offers.
Conversion tracking review
Review what is being counted as a conversion and where tracking needs attention. Agree implementation responsibilities and consent requirements before changing tags.
Ongoing optimisation
Review search terms, bids, budgets and campaign performance within the agreed scope. Raise proposed changes that need your approval.
Landing pages & reporting
Identify landing page issues and connect campaign activity to reporting. Copy, design and development can be scoped with the wider team when needed.
From account access to ongoing delivery.
Review the account
We examine the current setup, client objectives and available data. For new accounts, we work through the offer, audience and tracking requirements.
Agree the setup
We confirm account ownership, access, media budget, management scope and approval responsibilities. Google’s media charges and our delivery fees are addressed separately.
Prepare and launch
Campaigns, ad copy and relevant landing page changes go through the agreed checks. Launch follows the required approvals.
Manage and report
We review performance and carry out the agreed optimisation work. Reporting explains results, changes and the next actions in a format your agency can use.
Resolve issues early
If a disapproval, tracking problem or website issue affects the campaign, we flag it and agree the response. Budget changes stay within the authority you have given us.
Your agency needs control of the account.
Before starting, we agree who owns the Google Ads account, who pays Google and which permissions our team needs. That makes approvals and handover clearer throughout the relationship.
Our white label PPC support can sit alongside your existing team or form part of a wider delivery arrangement. The work, access and reporting should remain visible to the people accountable for the client.
Keep spending decisions clear
Agree media budgets and escalation points before launch. An optimisation recommendation is not permission to increase what the client spends.
Connect ads with the page
If people click but struggle to enquire, the landing page needs attention too. We can scope copy and web support alongside campaign management.
Your Questions Answered
Yes. We can support ongoing account management and reporting, with the workload, fees and review process agreed before starting.
We can review an existing account and discuss the handover. We need access and context on previous activity before recommending changes.
We agree ownership and access before starting. We can work through granted access to an existing client account, with the agency and client retaining the ownership arrangements they have agreed.
Media billing is agreed during setup. Google advertising charges are separate from campaign management fees, and the party responsible for each should be clear before launch.
Share the proposed budget, market and objectives. We’ll discuss whether the scope is workable before you make a commitment; a small budget still needs enough room for useful testing.
No. Performance depends on the offer, competition, budget, website and other factors. We assess the available evidence and agree what will be measured.
Yes. We agree the reporting format, branding and schedule as part of the delivery arrangement.
Discuss the accounts and scope with us. Paid social is a separate campaign discipline and should have its own creative, audience and reporting requirements.
More support for your agency
Need a team behind your Google Ads accounts?
Tell us about the accounts, current workload and support your agency needs.