Before a single word is spoken or typed, your design has already started the conversation. According to a study by Google, it takes just 50 milliseconds (0.05 seconds) for users to form an opinion of a website. That means your design is speaking for your brand before your copy has a chance.
At Outsource2Us, a trusted marketing agency Brisbane, we know that effective design is more than aesthetics—it’s one of the hardest-working assets your brand can invest in. Here are the following reasons why you should invest on great designs:
First Impressions Count—Fast
The truth is, you don’t have long to make a positive first impression. According to Stanford Web Credibility Research, 75% of users judge a business’s credibility based on its website design. A well-designed site or logo not only looks professional but also conveys trust and reliability, making customers feel comfortable the moment they encounter your brand.
Design impacts perception instantly. It shows potential customers whether you care about details, are modern, or deserve their attention. When your design is right, you gain more than a click—you earn trust.
Design Builds Instant Understanding
Design communicates powerfully without words. Visual elements like colour, imagery, and icons reflect your brand’s personality and values.
- Colour evokes emotions. Blue suggests trust, while red signals urgency.
- Icons and illustrations guide users through your site intuitively.
- Whitespace enhances clarity, reducing cognitive load.
Great design creates an emotional connection with your audience, conveying your message clearly and effectively without extra words.
Function Meets Form
Good design isn’t just about aesthetics; it’s about creating a seamless experience. Research from Northumbria University shows that 94% of first impressions are design-related, and poor usability can drive users away.
Effective design combines function and form, ensuring your website or app:
- Loads quickly to prevent abandonment.
- Adapts to all screen sizes for a consistent mobile experience.
- Features clear calls to action, guiding users to take the next step.
When design is both visually appealing and easy to use, it keeps users engaged and encourages them to act.
How Outsource2Us Can Help
At Outsource2Us, a leading marketing agency in Brisbane, we turn your brand vision into compelling visuals. Our services include:
- Graphic Design: We create designs for everything from stationery to social media and ads that communicate your message and capture attention.
- Branding: We help develop a cohesive identity that reflects your brand’s values and builds trust.
- 360° Tours: Engage your audience with immersive virtual experiences.
- Design Portfolio: Explore our past work to see the quality and expertise we offer.
Whether you need a new identity or fresh marketing materials, our team is here to bring your vision to life. Contact us today to discuss how we can help you create designs that speak to your target audience.
