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Why You Should Be Posting Short-Form Video Content

Why You Should Be Posting Short-Form Video Content

Brisbane marketing agency Outsource2Us explains why you should be adding short-form video content to your social media schedule.

Social media platforms have become the preferred channels for businesses to connect with their customers. On top of this, short-form video content is a powerful tool that is becoming increasingly popular, and you should be leveraging it in your marketing strategy. 

The Rise of Short-Form Video

TikTok, Instagram Reels, and YouTube Shorts are among the most-consumed media types on the internet, and they all consist of short, engaging videos. Several factors contribute to these platforms’ success. 

  • Easy Consumption: Short-form videos are intended to be consumed quickly on mobile devices.  
  • Relatability: These platforms frequently feature relatable content that appeals to a broad audience.  
  • Trending Challenges: Viral trends and challenges promote user engagement and sharing. 

Benefits of Short-Form Video Content

Increased Engagement

Short-form videos are very engaging. They encourage people to like, comment, and share your content, which can increase its visibility. For example, a recent study discovered that videos on TikTok have an average engagement rate of 17%, which is significantly higher than other types of content. 

Improved Reach

Social media algorithms favour content that is likely to engage users. Short-form videos have a higher engagement rate, so they are more likely to appear in users’ feeds, increasing your reach. 

Enhanced Brand Awareness

Short-form videos can help you create a strong brand identity. By consistently posting engaging content, you can increase brand recognition and recall. For example, brands like Chipotle and Old Spice have successfully used short-form videos to create memorable campaigns. 

Lead Generation

Short-form videos can be a powerful tool for generating leads. By including a clear call to action, you can drive traffic to your website or encourage users to sign up for your email list. 

Customer Education

Short-form videos are an excellent way to teach customers about your products or services. You can use tutorials, demos, or explainer videos to convey important information in a concise and engaging manner.
 

Tips for Creating Effective Short-Form Video Content

  • Keep it Short and Sweet: Brevity is essential for creating successful short-form videos. Aim for videos that are 15 to 60 seconds long.  
  • Use Engaging Visuals: Capturing attention requires high-quality visuals. Make your videos stand out by adding eye-catching graphics, animations, and transitions.  
  • Add a Call to Action: Explain what you want viewers to do after watching your video. A strong call to action can drive conversions, whether it’s a visit to your website, a channel subscription, or a product purchase.  
  • Optimise for Sound: Good audio quality is essential for a satisfying viewing experience. Use a high-quality microphone and ensure there is no background noise. 
  • Use Relevant Hashtags: Hashtags can help your videos gain a larger audience. Use hashtags that are popular on the platform you’re on. 

 

Need help with your social media strategy or marketing efforts in Brisbane?

Outsource2Us, a leading Brisbane marketing agency, can provide expert guidance and support. Contact us today to learn more about our services. 

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Gian Anton Laguyo

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