At some stage in your life you have probably belonged to at least one Facebook group, right? Whether it’s your local sports team or your favourite clothing exchange, everyone loves to be part of a community and that is exactly what Facebook groups are about.
For businesses, the Social Media space can be a hard one to navigate with the constant updates, changes and new features. At Outsource to Us we’re always looking to stay on top of Social Media Trends so we’ve put together a list of the top recent updates and trends for the various platforms so that you can stay ahead of the game.
With the holiday season fast approaching, we find ourselves trying to balance the usual workload with attending mid-week Christmas parties, organising staff holidays, office closure times, and also how to keep the business, marketing and social media running while everyone is away.
It is often said that “perfect planning prevents poor performance” and when it comes to marketing and more specifically social media planning, this adage couldn’t be more correct.
Exponential technological advancements in recent years, in particular the development of the smartphone and mobile technologies, have completely revolutionised consumers’ buying patterns, giving customers more purchase options than ever before.
When it comes to branding people tend to think of big companies and their favourite brands. All you have to do is see the logo of your favourite brand and that inspires trust and loyalty. People see the Nike tick and think comfort, fashion, fun, reliability, sports gear that’s worth spending money on. When people see a golden M they immediately think of McDonalds, fast and easy food.
With most of 2016 behind us, it’s time for marketers to look at the latest trends in marketing and anticipate what’s to come in 2017. Looking at the latest trends, you’ll see that it takes creativity and analytical approach to execute them, but when you pull it off, it will surely be worth it.
As we reach the end of the first financial quarter, it is a great time to think about alternative ways of structuring your business to maximise its productivity. While we can’t stress enough how important marketing is for any business, we understand that as an in-house department it can be expensive and difficult to justify – so why not try outsourcing?
This September the whole team at Outsource To Us attended our inaugural Company Conference which was held at the beautiful Peppers Resort in Kingscliff.