Basketball Queensland is the peak governing body for basketball in Queensland. It is committed to delivering outstanding competitions, development programs and high-level governance for more than 40,000 basketball players, coaches, officials and administrators across Queensland. They have 37 affiliated member associations across the state, encompassing regional areas from North Queensland to Mount Isa and right through to the Gold Coast and Southern Downs. Throughout each year, they organise year-round competition and development calendars which allow opportunities and pathways for new, developing and elite players of all ages.
Basketball Queensland first approached Outsource2Us in late 2014 to work with their board to create a strategy for their social media. For a year, Outsource2Us managed their social media and content writing until January 2016, at which time Outsource2Us came on board as their full-time Marketing Department.
Our process began with an extensive strategic marketing plan for Basketball Queensland. It was followed up with ongoing support to enhance engagement and drive participation growth for Basketball Queensland and its governed associations. Our process covers nine primary elements:
Outsource2Us provided consistent and on-demand marketing support for Basketball Queensland by working on-site three and a half days a week, building a close working relationship, and tailoring the support to meet the organisation’s specific needs and goals.
We provide top level strategic planning and advice to Basketball Queensland, which includes our Marketing Director attending Board Meetings, and providing marketing direction and insight. In addition to this strategic guidance, each year, Outsource2Us created a strategic marketing plan, which encompassed the marketing activities and plans outlined for the coming year.
Outsource2Us offered social media and marketing support for Basketball Queensland’s major competitions, providing comprehensive coverage with posts, stories, photography, videography, and surveys. Additionally, we managed event marketing, creating promotional materials and ensuring effective advertising for these events.
Outsource2Us provided an all-inclusive social media management strategy for Basketball Queensland, managing Facebook, Twitter, Instagram, LinkedIn, and YouTube with relevant and consistent content. Given the high volume of ad hoc content required on a daily basis, we worked on a weekly social media plan to keep up with the ever-changing content needs.
Outsource2Us contributed significantly to Basketball Queensland’s content creation, encompassing three main categories: content writing, email marketing, and photo/videography. This included writing blogs optimised for SEO, bimonthly newsletters with personalised updates for 60,000 email subscribers, and daily recap videos and event photography.
We prioritised being found on online platforms by utilising SEO and Google Advertising, helping improve search rankings and connecting potential participants directly with Basketball Queensland through a comprehensive Google Advertising campaign.
Over four years, we created and managed four websites for Basketball Queensland, constantly updating and expanding them to incorporate the most effective and relevant modern marketing trends, while also developing a Basketball Queensland app to compile all relevant information in one place.
We have completed countless graphic design projects for Basketball Queensland, ensuring consistency, relevance, and on-brand aesthetics across various materials, including pull-up banners, sponsorship documents, annual reports, competition result posters, and coaching and high-performance program flyers. In 2019, we did a full refresh on the QBL competition brand.
Outsource2Us delivered customised monthly in-depth reporting to Basketball Queensland for four years, covering key marketing areas such as social media, email marketing, website traffic, and search engine performance.
Outsource2Us and Basketball Queensland have successfully achieved specific business targets, fostering a close-knit team that works together to realise the vision of Basketball Queensland while growing the organisation into a stronger and more successful entity.