Brisbane based marketing agency operating since 2010.

Citrus Consulting Group

Growing a cohesive company event brand that establishes knowledge and experience within the IT industry.

Citrus Consulting - Our Work

Client

Citrus Consulting is an IT company located in Auckland, New Zealand, providing solutions for their customers’ cloud data needs. They are owned and operated by a team with over 75 years of combined experience in the IT industry. Citrus Consulting supports clients by providing long-term and ongoing support, as well as a roadmap to the Cloud for organisations transitioning away from on-premise environments. Citrus make complex application infrastructures simple.

Overview

Citrus Consulting came to work with Outsource2Us through vendor partner connections with NetApp, who approached us on Citrus Consulting’s behalf. They were seeking our team’s assistance on their overall marketing strategy and how best to optimise the MDF funding available to Citrus through NetApp.

Strategy

For the past 12 months, we have worked closely alongside the team at Citrus Consulting, creating and implementing various digital marketing strategies to drive new enquiry and increase share of purse from current client relationships. We operate as their fully outsourced marketing team. Monthly event management has been a key activity which has allowed Citrus Consulting to be seen as thought leaders in their industry across New Zealand.

“We have been working with Outsource2Us now for well over twelve months. They worked with us bring our idea of monthly events for industry leaders to life, so much so that they have now gained recognition in the market as top quality events. The branding of the series as the “What’s Brewing” events added to their success, positioning Citrus Consulting as thought leaders in our industry.

Change last para of quote to: They have been absolutely professional and have acted as if they are part of the Citrus team right from the start. It has truly been a pleasure working with their great team.“

Our Process

Branding

At the beginning of 2020, Citrus Consulting expressed a goal of hosting regular events to engage more closely with clients and prospects. The purpose of these events was to establish Citrus Consulting as a knowledgeable, professional, and an experienced leader within the IT industry.

We understood that to create this top-of-mind awareness for Citrus Consulting, we needed to create a catchy, but memorable brand for the events. Originally the strategy for the event was to have customers enjoy a pizza and a beer with colleagues, while visiting Citrus Consulting office in Auckland, where they would discuss current and upcoming news in the IT industry and brainstorm the path forward. This concept led us to create a sub-brand called ‘What’s Brewing’.

Collateral

For each event, Outsource2Us’ Graphic Designer creates all the necessary event promotional collateral. This includes the initial invitations, a personalised invitation sent by the Citrus Consulting director, banners for the company Facebook profile and two social media posts per event.

As well as the collateral created by our Graphic Designer, our Marketing Manager creates a dedicated landing page where participants can RSVP. We also send a series of follow-up emails including an ‘event details’ email, a final reminder ‘event starts in 30minutes’ email and a follow-up survey.

Event Management

Year to date (Oct 2020), Outsource2Us has successfully organised and managed 5 events in 2020. Due to COVID-19 Restrictions, all bar one event has been hosted online however, we have seen far better uptake than the in-person events, most likely due to the large spread of customers across New Zealand.

Our Marketing Manager meets with Citrus Consulting each month to decide the topic and what will be spoken about at the next event, which we then expand upon and create talking points for discussion.

As part of the management of these events, our Marketing Manager acts as a host during the proceedings of the event, communicating discussions between Citrus Consulting directors, or guest speakers and attendees, as well as creating a post-event survey that is sent to attendees

Results

Working with Citrus Consulting directors, Outsource2Us has been able to achieve some great results. Citrus Consulting has hosted five high quality and insightful events that inevitably drew in clients, prospects and expanded their businesses network.

5

successful events organised and completed to date

23

on average, attended each event

34

attended April Birthday event

10

regular attendees who have attended all 5 events

7

customers have bought various products due to events with significant income to Citrus Consulting.

Outsource2Us continues to work with Citrus Consulting managing their overall marketing as well as continuing to create high-quality marketing strategies for their unmissable online events.

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