Social Media has changed the way in which businesses communicate with their consumers. It’s a valuable tool for building relationships with your customers and improving your brand awareness.
It is so important to ensure the people in your business continually generate great ideas, whether in order to clearly communicate what is so special about your business or to actually generate the latest offer that will excite your target market.
With an increasing number Australian executives spending more than 12 hours at work every day, leading business and productive wellness experts, Dojo Wellness Experience, has created a world-first. The goal is to reinvigorate creativity, inventiveness and rejuvenation in Australian business with a more holistic and mindful approach to offsite training & workshops, ensuring quantifiable business outcomes and a more dynamic way of creative thinking.
Trade shows can bring in vital dollars and introduce your service to a whole range of new prospective customers
Planning and Designing The Future 2014 is not far away and soon enough, as business owners and managers, everyone will tell us to look back and acknowledge the year that was and plan for the year ahead. We all know we should do this and love sitting around shooting the breeze on what happened, the…
Often it takes stepping back and actually considering the space you’re in right now. In doing so we become aware of how often we actually are unconscious of our space. Then sometimes, being taken somewhere completely unfamiliar jolts you into realising what’s contained within your own four walls.
Who you are and the impression you make either works for you or it doesn’t. If you are committed to being successful in life, it is worthwhile spending sometime on your personal brand.
Personal branding has much of the same disciplines as business branding.
Start by asking yourself “What do I stand for?”. What is your promise? To yourself, your friends, your colleagues and your family. Or another way of saying it is, what are you committed to? How do you want to be seen in the world. You must determine what your values are? What are your codes of conduct? – Integrity – Family – Honesty – etc.
We are bombarded with opportunities to advertise our businesses, and places to do it, or mediums to operate in, just get more complex.
Marketing brands online through banner advertising, although much easier to track, has in the past been very difficult to target to specific prospective consumers in ‘buying mode’.
However, marketing brands through banner advertising in 2011, has become more much more effective and delivers more value for money. The new ways of banner advertising use advanced targeting and optimization techniques that target your brand message to potential customers where they are at their most receptive and hence more likely to take action.