“Audit”…the very word, when it comes after “tax”, strikes fear into the hearts of most people, but when applied to your company’s brand, it could be just the groundwork you need to enjoy a stellar year.
Sponsorship is about paying a cash amount or providing services free of charge to align yourself with either individuals, teams, groups, organisations, functions or events.
A media release is a way to inform the media of your news item. It should provide useful information about your company, products, service or event. It isn’t an advertisement so it must not sound like one.
Google implemented tighter guidelines for website optimisation and in the grand scheme of things is actually making the web a better place.
Constantly researching your client base and target market is one of the most important steps in brand development and lead generation marketing…
To achieve solid results in PR, ensure you work with a communications consultant who knows how craft material to grab the target person’s attention.
As we head towards the end of 2015 it is important to take time out to review your marketing results for 2015 in readiness to fine tune your marketing strategy for 2015. Just giving yourself some time out from the workplace and asking yourself some pertinent questions can really provide some clarity moving forward. Here are some relevant question which need to be asked…
We asked our website guru, Mark Tull what the five must have features of a great online store should be to help shoppers find what they want this Christmas. Does your online store tick all the boxes?
It is clear that advertising on Instagram is a fast and easy way for a company to get their name/product out there for many potential consumers to see. However many companies are beginning to see the backlash incorporated with thoughtless advertising on Instagram and why it could be negatively affecting them more than helping. Understanding your audience and the platform you’re playing on is so important.