Often when people hear you say I’m a marketing intern they often associated the title ‘intern’ with the old school meaning of fetching complicated coffee orders and picking up your bosses dry cleaning. Let me walk you through my day in the office before you judge too quickly, but first a little bit about me.
We live in a world where sales growth is a problem. No longer is the supplier in control as we deal with the more informed and sophisticated consumer…
Finding new and innovate ways to reach target markets are a constant challenge for any business and these days many traditional approaches (print advertising, radio, direct mail) are overlooked for their newer, cheaper and more technology driven cousin – digital marketing.
A strong organisational culture is said to exist when staff identify strongly with their organisation. Where a strong culture exists, people respond to situations and conduct business in a consistent and coherent manner owing to their alignment to the organisation’s values. It has been consistently found that a strong culture is a predictor of organisational success, with corporate culture having been found to be a strong predictor of financial performance.
On 4 September, I was given the opportunity to attend the Sex, Drugs & Helvetica Graphic Design Conference at the Brisbane Convention Centre.
Market research is a systematic, objective collection and analysis of data about your target market, products and/or services, and your competitive environment. The information collected will help you as a business better understand your customers, your market positioning and guide you in making future strategic decisions.
Your customer now controls your channels to market, they decide how they want to be communicated with and where they want to meet you, whether it be online, in-store, in print or outdoor etc. We, as business owners and brand custodians, have no choice but to ‘play in their sandpit’.
You don’t have to be a multi million dollar publicly listed company to take advantage of the expertise and experience a Board can provide you and your business.
If you’re like me, you LOVE Hootsuite and all the features that you can use – like scheduled posts, instantaneous posting across multiple platforms and an all-in-one reporting tool.