The Digital Marketing Industry is filled with jargon, acronyms and commonplace words meaning completely different things. So to help you wrap your head around what all of these digital era terms we’ve compiled a list of the Top 10.
In the current digital age, businesses have more ways and places to market themselves and communicate with potential and existing customers. As a small business owner however, deciding on a digital marketing method while on a tight budget and limited resources can be difficult, but it doesn’t have to be!
Colour is a constant all-encompassing characteristic of life. Our decisions and emotional responses to every item we look at, every piece of material we wear, every billboard we see down to which flyer we pick up or not, will in some way be based on colour. So what does the colour you choose say about your company? Does it really matter?
A strong organisational culture is said to exist when staff identify strongly with their organisation. Where a strong culture exists, people respond to situations and conduct business in a consistent and coherent manner owing to their alignment to the organisation’s values. It has been consistently found that a strong culture is a predictor of organisational success, with corporate culture having been found to be a strong predictor of financial performance.
Being truthful in marketing is important because without truth, there can be no trust, and without trust, your business has no future.
Reciprocal Marketing is a great way to build relationships, expand your brand awareness, and tap into a wider customer base. It doesn’t have to be a big expensive campaign; it can be a simple competition or a promotion you run jointly.
Taking the time out to audit your brand, can help the positioning of your company and ensure that you’re sending your audience consistent messages.
LinkedIn is the world’s biggest networking platform, a perfect tool to connect with like minded professionals, do research or look for job opportunities. It is a platform that can help you build leads, and expand your network connections.
Facebook has been the social media platform of choice for many but today we’re looking at a slightly different (and rapidly growing popular) platform – Instagram!